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Privacy policy

Murphy’s cares about the privacy of our guests. We strive to use any information we collect from you in a sensible way.

By visiting our website, you accept this notice about how we gather and use information. We periodically may change this policy, so feel free to review our policy again in the future.

Information We Collect

The information we gather helps us provide a better experience for you when visiting Murphy’s Wine Shop and using our website. No personal information is gathered about you without your consent, such as when you place an order, purchase a gift card, sign up for an event, or register on our website for our promotions or mailing lists.

Like most websites, we gather non-personal information such as the IP address, the type of browser (Chrome, Safari, Firefox, Microsoft Edge, Internet Explorer, etc.), your approximate geographic location, the pages you view, the time spent on the website, and what other website or search engine phrase referred you to the site.

Sharing of Personal Information

In general, we do not share personal information such as your name, email, or phone with third parties, other than those necessary to help us complete your order, or provide the event, promotion, service etc. you wish to receive.

The owners of Murphy’s Wine Shop may share your information with Murphy’s restaurant so you can take advantage of their special wine tasting events and promotions. You may opt out of receiving any other restaurant messages by clicking an Unsubscribe link at the bottom of any email.


We may store in your browser’s data a cookie, a small piece of info that helps us operate the website. There are two types: session cookies enhance your use of the website, and are deleted when you close your browser. Another type of cookies remain, so we can know when you return to the website in the future, for instance, to recognize that you are loyal customer and help us learn how often people use the website, etc.

Google Analytics

Our website uses Google Analytics (GA) which records data such as how often people visit our site, which pages they view, and another website that referred them to our site. We only use GA information to improve this site. GA collects only the IP address assigned to you on the date you visit this site, and not your name or other identifying information. We do not combine the info from GA with personally identifiable information. Google Analytics records a permanent cookie on your browser to identify you as a unique user the next time you visit this site, but the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by GA about your visits to this site is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can stop GA from recognizing you by disabling cookies on your browser.

GA uses cookies to define user sessions, which collects data about how visitors use sites. GA uses only first-party cookies for data analysis. This means that the cookies are linked to one website domain, and GA only uses cookie data for statistical analysis about your activity on that specific website. According to Google, any data collected cannot be altered or retrieved by services from other domains.

You can opt out of having Google Analytics collect information about your website visits at this link: https://tools.google.com/dlpage/gaoptout/

Sale of Business

We may transfer your information to a third party in connection with a business reorganization, sale of assets, or in connection with a merger. In the event of such transfer, the third party will treat such data in accordance with the terms of this privacy policy.

Protection of Information

Our website operates on very secure web infrastructure provided by one of the largest technology firms, Google, who operates our website on servers it provides. Should any form on on website ask you to enter sensitive personal information (such as credit card number), we use commercially reasonable standards to encrypt the information using industry standard encryption software – Secure Sockets Layer (SSL). When you use our forms, you must use an SSL-enabled browser such as Safari, Firefox, Chrome, or Internet Explorer. Doing so protects the confidentiality of your personal information while it is transmitted over the Internet.